Subtle Services
I help companies realize their product vision. My services range from expert consulting to agile zero-to-one development.
Past milestones
$0 → $18M
ARR growth
Axios HQ
30M MAUs
Scale managed
Mic.com
★★★★★
4.9/5 rating
Axios App
WWDC spotlight
Mic App
Services Offered
Software Development: Polished MVP delivered in 6 weeks for $6k
- Co-prototyping with Lovable
- Co-development with Cursor and Github
- Free updates and support for 2 weeks after launch
Product Coaching: Biweekly sessions with ad hoc availability for $1k/mo
- Two personalized 1:1 sessions/month
- Async support for ad-hoc questions/reviews
- Advice and insights from 12+ years in product leadership roles
Product Consulting: Hourly advice on product management and more for $300/hr
- Immediate tactical advice on product, operations, AI tooling, and more
- Flexible schedule and async availability
Product Portfolio
In Progress
Here are the irons I've got poking in the fire:
- DistillJS ALPHA: Challenge o3 to approximate specific LLM functionality in minified Javascript.
- Flow State: Daily instrumental music newsletter with 41k+ subscribers.
- Subtle: You're lookin' at it!
Past Products
I led product and contributed code to the following products.
Axios HQ (2021–)
Company: Axios HQ
- $0 to $18M ARR in 4 years
- ~90% CSAT
- Early OpenAI partner
Axios Mobile App (2020-2024)
Company: Axios Media
- 150k downloads in first 3 months
- 4.9/5 rating on iOS App Store
- 2-3M monthly pageviews
- Featured by Apple in 100+ countries
Mic.com 2.0 (2017-2019)
Company: Mic Network
- 20-30 million monthly users
- Ran from-scratch rebuild of mic.com in 8 weeks
- ~40% gain in first contentful paint speed
- Grew display inventory 50% while protecting UX
Mic App (2016-2017)
Company: Mic Network
- The first news app with a notification-only experience
- Featured by Apple at WWDC 2017
We help companies realize their product vision.